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paid search marketing

Using a paid search strategy is a great way to increase your website's reach and find new customers.

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What is Paid Search Marketing?

Paid Search Marketing (commonly referred to as PPC) is the process of actively targeting ads towards potential customers interested in your products and services.

Advertising across Google Search and the wider Google network allows you to invest your advertising budget wisely, only paying for the clicks your website receives.

With Google PPC, your business can increase profitability through all stages of the marketing funnel, from top-level brand awareness on the Google Display and Discovery Networks, to highly targeted text and shopping ads on Google Search.

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Why should you invest in Paid Search Marketing?

Paid Search Marketing is one of the most prominent and heavily invested in mediums for advertising strategy, with more and more companies investing each day.

Advertising your website via Google Ads allows you to drive qualified traffic through to your website quickly and can compliment a longer-term SEO strategy. PPC campaigns can be flexible and allow your business to adjust for seasonal trends and business goals as you see fit. Results from PPC marketing are quantifiable and allow you to set realistic and profitable KPIs for your business.

Our Services

At t&s, we cover multiple services, so no matter what
you are looking for, we can help:

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Text ads that are shown on the Search Engine Results Pages (SERPs), typically at the top or bottom of the page.

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Reach potential customers across the Google Display Network as they browse the internet.

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Actively target users who have already shown interest in your products and services.

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Showing your customers ads as they browse content they are already interested in.

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Video advertisements that appear before or during a YouTube video, or banners/text that appear while your video plays.

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Google Shopping

Show products from your online store on the Google results pages.

How we optimised Somerset Care's PPC Strategy?

Changing the overarching strategy from purely driving traffic to focusing on finding the right traffic was just the start of our journey leading to ultimately making the campaigns convert more and be more cost-effective for Somerset Care.

Find out how we did it
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Our Packages

With multiple packages to choose from, you can be sure that
there is something that will fit your needs!


With our monthly retainer service, you can expect full management of your Google Ads account. Starting from £1,000 per month, our service include:

  • An initial account setup for businesses new to Google Ads
  • Account restructuring as required for existing Google Ads accounts
  • Daily, weekly and monthly account optimisations
  • Monthly reporting
  • A collaborative approach to your marketing needs
  • Continued insight and recommendations for account strategy
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Setup Packages

Our setup packages start from £750 and can be adaptable to
suit the needs of your business.


Ideal for Google Ads account owners who have the time to manage their account but need some guidance, at t&s we can offer a monthly or quarterly consultation from £500, where we will complete a full audit of your account and present our findings and recommendations.

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About Us

With a Google Ads and Google Analytics qualified team with 10 years' of experience, you can rest assured that your PPC management is in good hands.

Additionally, by choosing t&s, you will have access to our in-house studio team, who's design work can greatly complement your PPC advertising. With monthly reports, you'll be up-to-date with what's going on - without all the complicated jargon. We'll work alongside you to ensure that you are having the best experience possible.

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Certified Google Partner

As an accredited Google Partner, you can trust that we have a proven track record when it comes to delivering an outstanding quality of work.

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Contact us

Interested in finding out more about our PPC services?
Get in touch today, we can't wait to hear from you!